Current Research Areas

  Digital Customer Interaction

Digital Transformation is rising as a key trend for enterprises driven by changing customer demands and advanced mobile / web technologies. Customer engagement is drifting to digital channels and mobile devices. Location information is being used to target customers in real time.

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  Gamified Work

Gamified work points to a trend of using attributes of games such as fun, playfulness and passion, and apply them to work settings. Gamified work practices mitigate against disengagement in the workplace. According to a recent study of Gallup 51% of employees are disengaged and 17.5% are actively disengaged. 

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  Sustainable, Smarter Work

Advanced communication and collaboration technology affords more individual and collective leeway in deciding when, where, how, and with whom to work. Yet, The impact of technology seems ambivalent: allowing individual solutions to the demands of modern life, while threatening employees to accomodate a culture of 24/7 responsiveness. Thus, we are interested in how individuals, managers and organizations can find apppropiate responses to the dilemmas of modern work. What are the practices that allow us to thrive in a demanding environment? How can we craft work in the digital workplace?

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  Virtual Work

The pervasiveness of Information Technology has contributed to the emergence of new forms of working and organising. While, organising across time and space is not a new phenomenon, the use of digital technologies has triggered its proliferation. It is hardly possible to imagine nowadays a work collaboration which is exclusively restricted to a common physical space.  For instance,  according to Global Workplace Analytics’ research 50% of  the US workforce holds a job that is compatible with at least partial telework and approximately 20-25% of the workforce teleworks at some frequency.

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