Current Research Areas
Digital Customer Interaction
Digital Transformation is rising as a key trend for enterprises driven by changing customer demands and advanced mobile / web technologies. Customer engagement is drifting to digital channels and mobile devices. Location information is being used to target customers in real time.
Gamified work points to a trend of using attributes of games such as fun, playfulness and passion, and apply them to work settings. Gamified work practices mitigate against disengagement in the workplace. According to a recent study of Gallup 51% of employees are disengaged and 17.5% are actively disengaged.
Sustainable, Smarter Work
Advanced communication and collaboration technology affords more individual and collective leeway in deciding when, where, how, and with whom to work. Yet, The impact of technology seems ambivalent: allowing individual solutions to the demands of modern life, while threatening employees to accomodate a culture of 24/7 responsiveness. Thus, we are interested in how individuals, managers and organizations can find apppropiate responses to the dilemmas of modern work. What are the practices that allow us to thrive in a demanding environment? How can we craft work in the digital workplace?
The pervasiveness of Information Technology has contributed to the emergence of new forms of working and organising. While, organising across time and space is not a new phenomenon, the use of digital technologies has triggered its proliferation. It is hardly possible to imagine nowadays a work collaboration which is exclusively restricted to a common physical space. For instance, according to Global Workplace Analytics’ research 50% of the US workforce holds a job that is compatible with at least partial telework and approximately 20-25% of the workforce teleworks at some frequency.